Have you ever thought about the question: where do successful startup ideas come from? There can be several good answers.
Sometimes founder is creating a tool for himself and then decides to make it public. The other way is getting the idea during communication with the audience of the startup.
In the first case MVP or even complete product is usually created before any marketing activities. At some point when the founder has it, he starts to look into the external world for clients. He starts searching for a target audience, interacting with it and creating ads campaigns. This process not often goes successfully. Sometimes the product changes very rapidly or dies because its target audience is too small.
This was the way of our project Pomodoro Player. It was born as a tool for me that solves a very specific issue. I had a soundcard that could play sound only from one source. But I wanted to listen to the music and get notifications from Pomodoro timer. When the product was complete we tried to find customers in different fields of time-management and productivity fans. We were digging days and nights, giving a lot of ads, but the result was too poor for toe project to live.
When the startup idea comes from outside it’s more customer-oriented. Those people who told you about the issue are your first TA. You can ask them about what exactly they need and even try to presell your product before you have it. When you understand their needs you can start developing the product. Deliver it to your customers step by step and collect feedback from them. This gives a great field to make the product better.
Let’s say we were chatting in a Telegram group for HRs. We were discussing talent acquisition. Accidentally it appears that they need a special application for it. After a while, you understood that this app should allow doing the following:
search and filter talents’ profiles;
chat with candidates
bookmark best ones and add notes to them.
At this point, we need to get as much information as possible from them:
What other functionality should this platform have?
What info are they looking at when searching talents?
How this product should be different from lots of others?
You need to ask as much as possible here, before even starting to plan the next steps.
The best thing to do after you have this information is to get as many contacts of these people as possible to your CRM. Add notes about each contact and his preferences and character.
When you understand your audience let’s create a landing page. You need it to show your new product to your audience and collect leads. You can even try to presell your product there for some fairly small price. Once you start getting registrations from it, you can plan your development process.
In the next article, we are going to discuss landing pages creation in more details.